Meet the team...

The people behind the homes…

Operational Board

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    Richard Beal

    Chief Executive

    Richard Beal's building career began at an early age working on site during school holidays and officially joined in 1988 after leaving school. He has experienced every aspect of the business, initially starting work at the bottom, leading right up to being appointed Managing Director in 1996. With a passion for quality, customer service and attention to detail he continually strives for Beal to deliver the finest new homes and enhance the Company's reputation as the region’s leading house builder. In 2010 he acquired the shares of founder J L Beal, and now owns and leads the next generation of the family business.

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    Sue Waudby

    Sales & Marketing Director

    Sue Waudby was appointed as Sales and Marketing Director in 2003. She joined Beal Homes earlier that year from a national house builder. Sue has held senior roles with major house builders in York, Wakefield and the East Riding of Yorkshire and now leads on sales and marketing strategy for Beal Homes as well as heading our growing team of development based sales advisers.

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    John Goodfellow

    Construction Director

    With more than 35 years of experience in the construction industry, John Goodfellow joined Beal Homes in 2004. John’s remit is to oversee construction at all Beal Homes’ developments and ensure that the high standards of build and customer service for which Beal has become renowned are maintained as the number of properties we build grows.

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    Gemma Beal


    As a Director of Beal Homes and Beal Securities, Gemma Beal is also Managing Director of Yorkshire & Lincolnshire Developments (YLD), Beal’s residential lettings and property management business. Gemma is a member of the Beal family and joined the business in 2006, married CEO Richard in 2007 and is now a mother to their two sons, Charlie and Henry. As former Business Woman of the Year, Gemma has always had a passion for business and the family organisation and now takes on the role as Ambassador for Beal Homes in a bid to enhance the customer journey, whilst promoting the brand and committing to the recruiting and development of our co-workers and attracting new talent to the growing family business.

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    Guy Jewitt

    Technical Director

    Guy joined Beal Homes in 2006 as an Assistant Quantity Surveyor. A graduate of the first Beal Leadership Academy – an intensive 18 month development programme for the company’s rising stars, Guy held the positions of Technical Manager and Associate Technical Director before joining the Board as Technical Director in December 2018. Guy is now responsible for the company’s surveying, procurement and architectural departments, ensuring Beal homes are built in accordance with the latest Building Regulations, using the most appropriate materials, as efficiently and economically as possible.

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    Jason Williams

    Finance Director

    A Member of the Fellowship of Chartered Accountants for over 10 years, Jason joined Beal Homes in 2010 having previously spent 8 years as the Group’s external Audit Manager. Jason held the position of Group Accountant and Associate Finance Director before being appointed as Finance Director in December 2018. During his time with Beal Homes Jason has overseen the group’s company restructure, improving tax efficiency and streamlining operations. More recently helping secure a new £25m loan facility, providing a sound financial base from which the business can operate.

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    Chris Murphy

    Land Director

    Chris joined Beal Homes in 2006 as Land Surveyor, following a professional rugby union career playing with top-flight clubs in England and France. Chris held the position of Land Manager and Associate Land Director before joining the Board as Land Director in December 2018. Chris is responsible for sourcing and securing land opportunities within the company’s operating area in addition to growing the company’s strategic land holding.

Non-executive Board

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    John Beal

    Non-Executive Chairman & Founder

    John Beal, along with his brother Raymond Beal, were the founders of Beal Developments Ltd (Beal Homes). The company was founded in May 1969 and it recently celebrated its 50th year. From very small beginnings, it grew over the years to where it stands today, in the higher level of housing developments in the region. John Beal purchased the shares of his brother in 1996. Sadly Raymond died afterwards in 2003. In 2010 Richard Beal took over the whole of the shares and John Beal, who retired from Beal Developments Ltd, is now Non-Executive Chairman of Beal Securities, the holding company of Beal Homes and Group Companies. He is also a Director of the family's Investment Company, Yorkshire & Lincolnshire Developments Ltd, and owner of the family farm and company, H.B Johnson & Co Ltd which owns over 500 acres of arable land in Holderness.


    Simon Lunt

    Non-Executive Director

    Simon Lunt joined the board as a Non-Executive Director in 2017. As a high-profile Senior Partner with Hull-based Solicitors – Gosschalks, Simon brings his extensive legal and commercial expertise to the Company. Simon is also a Director of his own group of property businesses and a member of the Council of the University of Hull, holding the position of Chair of the university’s Audit Committee. He also holds an honorary doctorate of laws from the University of Lincoln – where he held the position of Governor for 10 years. In 2017 Simon was awarded the Lifetime Contribution Award in the Hull Daily Mail Business Awards – in recognition of the leading role he has played in the region’s business community over the past four decades.

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    John Reed

    Non-Executive Director

    John Reed joined the Board as a Non-Executive Director in 2019 following his retirement in 2017 after 27 years working with Barratt and David Wilson Homes. John’s roles within the BDW group included Finance Director, Managing Director of Yorkshire East Division and, latterly, Northern Regional Managing Director. As a vastly experienced House-Building Executive, committed to the highest standards of corporate governance, John brings enormous knowledge, expertise and connections that will benefit the business as we enter the next phase of growth.

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    John Sutcliffe

    Non-Executive Director

    John Sutcliffe joined the Board as a Non-Executive Director in 2020, following his retirement as Chief Executive of Yorkshire-based property developer Henry Boot PLC. John established an exceptional track record of performance improvement and building shareholder value over the 13 years with Henry Boot, first as Chief Financial Officer and, from 2016, as CEO. Prior to joining Henry Boot, he was Chief Financial Officer of two other FTSE-quoted PLCs – Leeds-based real estate investment trust Town Centre Securities and jewellery manufacturer Abbeycrest. John remains a Director of two joint venture Henry Boot subsidiaries and a Trustee of the company’s pension scheme, as well as being Treasurer of the University of Sheffield and Chair of the university’s Finance Committee.

Management Team

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    Kaye Garwood

    Senior Sales Manager

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    Sam Cody

    Sales Co-ordination Manager

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    David Bennett

    Technical Manager

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    Tara Martin

    Procurement Manager

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    Jessica Harrison

    PA to Chief Executive

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    Lee Carratt

    HR Manager

Sales Team

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    Donna Cowell

    Sales Executive

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    Susan Jones

    Senior Sales Executive

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    Heather MacPherson-Holt

    Senior Sales Executive

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    Rachell Thornley

    Sales Executive

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    Abigail Moody

    Sales Executive

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    Julie Livingstone

    Sales Executive

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    Helena Caulfield

    Sales Executive

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    Laura Proctor

    Sales Executive

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    Dan Rodwell

    Marketing & Media Co-ordinator

Customer Selections Team

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    Emma Midwood

    Selections Design Manager

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    Steve Arnold

    Selection Studio Manager

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    Rebecca Howard

    Senior Designer

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    Aleksandra Giemza

    Selections Preview Co-ordinator

Customer Care Team

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    David Rowe

    Head of Quality & Customer Service

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    Deborah Thompson

    Customer Care Manager

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    Sarah Hill

    Senior Customer Care Administrator

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    Chris Garrett

    Customer Care Co-ordinator

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    Becky Coleman

    Customer Care Co-ordinator

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    Tessa Stork

    Home Demonstrator

Development Management Team

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    Simon Parker

    Site Manager

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    Simon Richardson

    Plumbing Manager

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    John Ellis

    Site Manager

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    John Sharpe

    Site Manager

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    Phil Evenden

    Site Manager

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    Gary Coles

    Site Manager

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    Jason Amies

    Site Manager

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    Craig Derwin

    Site Manager